Homes By Mason
Kristen Mason Coreas

Homes By Mason is Hiring!



This is a new position which will take further shape as the position is filled.

Reports to:  Kristen Mason Coreas

Supports work of:  Kristen Mason Coreas & The Homes By Mason Team

Location & Hours:  Flexible hours, estimated 20 hrs per week with remote work option. Some meetings, assignments and appointments are required to be completed at KW Falls Church office and on-site for planned events in the Northern VA area, as scheduled.

Job Duties Include

  • Marketing – primarily the business (& some marketing of listings)
    • Manage, improve & oversee implementation of Marketing Plan
    • Create all marketing materials using Microsoft Publisher – both for print & online, including postcards, flyers for print & email
    • Collaborate with vendors for advertising, as needed
    • Update Buyer & Seller Consultation Presentations & leave-behind materials, as needed
    • Update & manage communication campaigns through Top Producer CRM (database program)
    • Ensure branding and messaging remains consistent through all materials & messages
    • Coordinate with Listing/Marketing Assistant on marketing listings
    • Research & order SWAG items, as needed
  • Website Management & Internet Presence
    • Manage & update the website regularly
    • Manage & update social media sites regularly including, but not exclusively, Facebook, Instagram, Twitter & LinkedIn
    • Blog weekly
    • Continually work to improve SEO (search engine optimization) & internet presence
  • Community Outreach & Lead Generation
    • Find & coordinate opportunities for HBM to participate in community events in targeted communities
    • Create & implement plan for how to use mascot as part of marketing plan
    • Find & coordinate opportunities for HBM to present educational seminars in targeted communities
    • Develop & improve educational materials for distribution at events & online
    • As needed, follow-up with stagnant leads to get on appropriate follow-up plan and/or schedule in-person appointments with agent
  • Assist with Event Planning, Preparation & Marketing
    • Coordinate with Client Care/Operations Coordinator to plan & implement Community & Client Appreciation Events such as
      • Beach Day
      • Spring Egg Hunt
      • Thanksgiving Pie Giveaway
      • Community Shred Day
      • Parents Night Out
      • Outdoor Movie Night
  • Basic Videography
    • Assist in creating & editing video blogs & educational videos
    • Maintain & promote Youtube channel

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